Kylie Jenner made her Victoria’s Secret Fashion Show debut on Sunday, October 18, wearing the brand’s $50 million Fantasy Bra, marking its return to the runway after an eight-year absence.
The reality television star and beauty entrepreneur appeared in the diamond-encrusted design, paired with a silver mini skirt, clear heels and oversized white feathered wings.
Created in collaboration with luxury jewellery house Jacob & Co., the bra features 4,410 natural diamonds surrounding a 75.54-carat Fancy Vivid yellow diamond. The piece weighs nearly four pounds and took 15 artisans more than 1,000 hours to complete.
According to Vogue, the design is valued at $50 million, making it the most expensive Fantasy Bra in the brand's history.
Victoria’s Secret Chief Creative Officer Adam Selman described Jenner as a “cultural powerhouse”, explaining that her influence extends beyond fashion and entertainment.
The show also marked the return of the Fantasy Bra for the first time since 2018, when Swedish model Elsa Hosk wore a design valued at $1 million.
Jenner was supported from the audience by her boyfriend, actor Timothée Chalamet, and her mother, Kris Jenner, who watched her runway debut.
The Fantasy Bra tradition began in 1996, when German model Claudia Schiffer wore the first design, valued at $1 million. Over the years, the elaborate pieces have become some of the most recognisable creations associated with the annual fashion show.
Discussion0