Five Nigerian male celebrities who have worked with female managers

The success of a music career goes beyond recording hit songs, performing on stage and building a loyal fan base. Behind many successful entertainers are professionals who handle the business side of their careers, coordinate opportunities, negotiate deals and help shape their public image.

In Nigeria's music industry, women have increasingly taken up important positions in artist management, working with some of the country's most recognisable male entertainers.

From international music executives to homegrown talent developers, these women have contributed to the careers of artistes whose music continues to attract audiences across Nigeria and beyond.

Here are five Nigerian male celebrities whose careers have been associated with female managers.

Jada Pollock, popularly known as Jada P, is one of the most recognised female figures in the management of Nigerian music talent. She is widely known for her professional relationship with Grammy-winning singer Ayodeji Balogun, popularly called Wizkid.

Their working relationship dates back to 2012, when Jada met the singer while managing American musician Chris Brown. She later became closely involved in managing Wizkid's career, coordinating his professional engagements, studio activities, interviews, appearances and other aspects of his music business.

In an interview with The Native, Jada explained that an important part of her responsibility was creating an environment that allowed the singer to concentrate on his creativity while ensuring he had the right team around him.

Her involvement has formed part of Wizkid's journey from a Nigerian music sensation to an internationally recognised Afrobeats star.

An experienced artist manager, Elizabeth has also served as the programme director of Music Business Academy for Africa.

Her journey into talent management began at a young age. In an interview with TurnTable Charts, she revealed that she started working in the industry at 21, shortly before leaving university.

Before taking up Adekunle Gold's management, she had been associated with his team and understood the singer's creative direction.

Her work with the artiste extends beyond the release of songs. Adekunle Gold is known for paying attention to his visual identity, music videos, album artwork, fashion and stage performances.

Elizabeth has spoken about the singer's creative personality, describing him as someone who thinks beyond music and pays attention to the details surrounding his brand.

She was also previously associated with DJ Cuppy as her manager and worked with the Cuppy Foundation.

She previously managed Nigerian singer and producer Odunsi The Engine, whose real name is Bowofoluwa Olufisayo Odunsi.

Odunsi gained recognition for his distinctive alternative Afropop sound, becoming part of a new generation of Nigerian artistes exploring different musical styles beyond mainstream Afrobeats.

Kimani played a role in coordinating aspects of his career during an important period of his development. In a profile published by The Native, she was credited with organising his accommodation and logistics ahead of a performance in London.

Beyond her work with Odunsi, Kimani established Kimani Moore Entertainment,which is focused on music management and artist development.

With over a decade of experience in artist management, music marketing, talent development and business negotiations, Louiza has worked with several artistes in the Nigerian music industry.

Her professional journey with Kizz Daniel began during his time under G-Worldwide Entertainment, when he was still establishing himself in the industry.

In an interview published in May 2026, Louiza recalled how she initially hesitated to accept the responsibility of managing the young singer because of the expectations surrounding his potential.

She eventually accepted the opportunity after discussions with the label's leadership and consultations with other industry figures.

The partnership became an important chapter in her career as a talent manager, with Kizz Daniel going on to establish himself through songs such as 'Woju', 'Laye' and 'Mama'.

Louiza has also worked with artistes including Sugarboy and Waconzy.

Alexa Rae Perkins is a music executive and talent manager who currently oversees the career of Nigerian Afrobeats star Ahmed Ololade, popularly known as Asake.

Alexa has built a career in artist development, music marketing, promotions and global music strategy. Her professional relationship with Asake became more prominent in 2022 when he joined EMPIRE, where she was assigned to work with him. Following his departure from former manager Stephen Nana, popularly known as Stevenator, Asake signed a new management deal with Alexa's Double Eleven agency in September 2025.

Alexa's experience in international music marketing and artist development brings another dimension to Asake's career as he continues to expand his presence beyond the African music market.

Beyond their professional relationship, Alexa has also addressed public speculation about their association, describing Asake as her brother and business partner.

Artist management remains an important part of the entertainment business. While the artistes are often the faces audiences recognise, managers work behind the scenes to coordinate the activities that keep their careers moving.

From business negotiations and brand partnerships to publicity, event coordination and career planning, their responsibilities can influence how an artiste develops professionally.

The experiences of these women also highlight the growing presence of female professionals in an industry where management and executive positions have traditionally been dominated by men.

Their stories demonstrate that the business of making music involves more than the talent audiences see on stage.