Big Brother Naija (BBNaija) Season 10 finalist Sultana has secured an appointment as Tourism Ambassador for Creative Industries in Cross River State, months after expressing interest in promoting the state's tourism potential.
The appointment, approved by Governor Bassey Otu, was made by the Cross River State Carnival Commission, according to a report by Punch.
Sultana announced the development on her X account on Saturday, describing the appointment as “a new honour, a greater responsibility”.
Start tomorrow informed
Save your place for the morning brief. We’ll start emailing when delivery goes live.
Free. Confirm by email. Unsubscribe anytime.
The reality television star said the recognition was particularly meaningful because of her maternal roots in Cross River, pledging to use her platform to promote the state's cultural heritage, tourism and creative industries.
She also promised to support the global visibility of Carnival Calabar, one of the state's major cultural events, and represent Cross River with dignity and purpose.
The appointment follows a meeting between Sultana and Governor Otu in April, during which she praised his administration's infrastructure projects, tourism initiatives and efforts to reposition the state.
At the meeting, she offered to serve as a tourism ambassador, particularly to promote Carnival Calabar and attract wider attention to the state's cultural attractions.
Otu welcomed her willingness to contribute to the state's development, saying he wanted Cross River to take a leading position in Nigeria's creative economy.
Sultana rose to prominence during the 10th season of Big Brother Naija, where she won the Week Nine Head of House challenge and secured a place among the finalists.
Since leaving the reality show, she has expanded her presence in fashion and entertainment while speaking about using her influence to inspire young girls, particularly in Northern Nigeria.
Her appointment follows a similar move by the Cross River State Government in January 2020, when former governor Ben Ayade appointed 2019 BBNaija housemate Gedoni Ekpata as special assistant on garment factory and branding.
However, details of Sultana's new role, including its duration, remuneration and specific performance targets, were not disclosed in the announcement.
Discussion0