Cristiano Ronaldo has begun production on his first scripted television series, extending his career beyond football into film and television production.
The 41-year-old Portuguese footballer will serve as executive producer and also appear as himself in the drama, titled Day 1s, which centres on football agents and the Premier League.
Ronaldo confirmed the start of filming on social media, sharing behind-the-scenes photographs, including an image from inside Brentford's dressing room.
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The series features former Arsenal forward Thierry Henry, actors Damian Lewis, known for Homeland and Billions, and British rapper Dave. Carlotta Banat has also been reported among the cast.
The production is the first project from UR MARV, an independent production company established by Ronaldo and British filmmaker Matthew Vaughn in April 2025. Vaughn is known for directing the Kingsman film franchise.
The drama is expected to explore the business and relationships surrounding football agents, with a fictional agent at the centre of its storyline.
Ronaldo's involvement marks a new phase in his business interests, which already cover fashion, fitness, hospitality and media.
The filming location at Brentford also provides a British football setting for the production and marks a return to English football surroundings for the former Manchester United forward.
Ronaldo played for Manchester United between 2003 and 2009 before returning to the club in 2021. He currently captains Saudi Arabian side Al-Nassr.
The project follows reports in July that Ronaldo would star in and executive-produce the series. The commencement of filming now confirms his involvement.
However, the broadcast platform and release date have not been announced. Details about the extent of Ronaldo's role in the series are also yet to be disclosed.
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